Spinneys Unveils "Teen Trailblazers" in partnership with Trusity

Spinneys, a leading supermarket retailer in the UAE, announce the launch of Teen Trailblazers, an initiative designed to discover and support the next generation of entrepreneurs in the food and beverage industry, in partnership with Trusity, an innovative online educational platform.

The programme, aimed at students aged 13 years and above, encourages young minds across the UAE to submit their most creative and sustainable food and beverage business ideas in return for the opportunity to receive scholarships with Trusity on the ‘Trupreneurs‘ entrepreneurship programme.

Teen Trailblazers is an innovative initiative, that builds upon the values of Spinneys to support education and entrepreneurship in the UAE community, as has been done successfully through existing programmes such as the Spinneys Farm to Table programme – educating children of the UAE about healthy eating and nutrition, and through the Local Business Incubator.

By submitting an idea to Teen Trailblazers, students will compete for five coveted spots in the Trusity ‘Trupreneur’ Programme. These finalists will undergo rigorous training and mentorship, culminating in a chance to pitch their business ideas for the grand prize of 10,000 AED in seed money and the further opportunity to launch their product in Spinneys stores.

“We are thrilled to support the young innovators in our community and provide them with the tools they need to get started and succeed in the competitive food and beverage industry,” said Caroline Corr, Brand & Campaign Manager at Spinneys. “Through the Teen Trailblazers programme, we are committed to nurturing creativity, sustainability, and entrepreneurship among the youth in the UAE.”

Key Objectives of the Programme

  • Supporting Future Talent: Discovering and fostering the next generation of talent in the food and beverage industry.
  • Promoting Sustainability: Encouraging sustainable business practices by nurturing the entrepreneurial spirit within the UAE.

Programme Mechanics

  • Application Process: Students across the UAE can submit their food and beverage proposals via the Spinneys website.
  • Selection: Fifteen submissions with the highest potential will be selected based on predefined criteria and invited to an elevator pitch event at Spinneys’ headquarters. The best five pitches will win scholarships to participate in Trusity’s ‘Trupreneurs’ 12 week programme.
  • Grand Prize: Upon completing the scholarship programme, the top five students will pitch their business plans to a Spinneys & Trusity judging panel, with the grand prize winner receiving 10,000 AED to kickstart their business and the chance to launch their product at Spinneys.

Programme Timeline

  • Submissions Open: September 9th, 2024
  • Submissions Close: October 11th, 2024
  • Elevator Pitch Event: October 2024
  • Trupreneur Programme: November 2024 to February 2025
  • Investor Pitch & Grand Prize Announcement: Mid-February 2025

“We are excited to be partnering with Spinneys to drive innovation and entrepreneurship in the food and beverage industry. This collaboration is aligned with Trusity’s mission to support young entrepreneurs and drive creativity, problem solving and collaboration skills in youth. We are eagerly looking forward to seeing the innovative ideas that the students will bring to the table. This initiative is a step forward in empowering the next generation of entrepreneurs” said Rajani Nalla, Founder & CEO, Trusity.

For more information and to submit a proposal, please visit https://competitions.spinneys.com/teentrailblazers

About Spinneys

Spinneys’ story started in 1961 when the first supermarket opened in Al Nasr Square. It has since grown to be one of the leading premium supermarket retailers in the UAE, with 75 stores (64 owned and 11 under management, including Waitrose) across the UAE and Oman. Much loved by expats and locals in the region, Spinneys enjoys a well-deserved reputation for forward thinking, keeping pace with changes in cooking trends and the emergence of new products worldwide. Today, Spinneys is majority owned by UAE national Mr. Ali Albwardy, has built a strong name for supplying top-quality produce and offering an elevated level of customer service. Food quality, safety and freshness have always been at the forefront of the company’s ethos – just one reason the Spinneys brand is defined as ‘The fresher experience’.

About Trusity

Trusity (www.trusity.com) is a KHDA Permitted (UAE), STEM.org (USA) Accredited learning platform focused on building 21st-century and employability skills in children and youth. It offers customized LIVE 1:1, onsite and blended group sessions aimed at developing real-world knowledge and skillsets through robust technology combined with an experiential learning environment. The platform promotes project-based learning to develop skills in innovation, technology, entrepreneurship, communication, and financial literacy.

Through its flagship TruPreneurs program, Trusity fosters innovative entrepreneurial ideas aligned with UN SDGs. As an impact-focused skill-tech company, Trusity emphasizes the development of future-ready skills, including problem solving and critical thinking. The intensive 12-week TruPreneurs program is designed to ignite entrepreneurial spirit in students aged 13 years and above.

With a dynamic blend of Stanford design thinking, the EntreComp framework for entrepreneurship, and TED Talk-inspired communication training, TruPreneurs equips students with the skills to thrive in today’s world. The program culminates in a pitch competition, where participants present their business solutions, competing for a startup funding package of AED 10,000.

For further questions, please reach out to teentrailblazers@finefarefood.com.

The Selection Process

All applicants must submit 1. a presentation in a digital format and 2. an introduction video.

The presentation should be in Powerpoint/PDF, should be maximum 4 slides, and should include (but not limited to) – product or concept idea, suggested brand name (does not need to be final), the USPs/customer need, marketing ideas, and any further information you wish to be considered.
The introduction video should be a short introduction to the applicant, their idea and why they want to be a part of Teen Trailblazers. This should be no more than 60 seconds.

The panel will review and shortlist potential candidates.

15 shortlisted candidates will be invited for an Elevator Pitch face-to-face session at Spinneys HQ to present their concept and answer questions posed by panel members. This will be held in the last week of October, you must be available to attend this in order to be eligible for shortlist.

5 candidates from the Elevator Pitch face-to-face session will be selected as recipients of the scholarship to join the ‘Trupreneurs’ 12 week young entrepreneur programme by Trusity.

After successful completion of the scholarship, the candidates/students will be invited for a final Investor Pitch presentation (location TBC) in February. A dedicated panel of judges from Spinneys, Trusity and others, will decide under pre-determined criteria who is the overall winner of a 10,000AED.

Eligibility Criteria

  • Applicants must be between the ages of 13-18 years old up until 30th March 2025.
  • Applicants should not be directly related to any Spinneys/Fine Fare Food staff.
  • Applicants should agree to participate in all marketing and social media content deemed necessary by Spinneys.
  • The product needs to be suitable for supermarket retail and aligned somehow with Spinneys’ brand guidelines and values.
  • Applicants should be in full-time education in an educational institute in the UAE and currently residing as residents or UAE citizens.
  • Applicants should have full permission of parent/guardian before applying and will require parental signatures to move forward if shortlisted.
  • The application should consist of a new concept, that is not already an official company or legitimately trading with a retail supermarket in the UAE.
  • The product concept need not already be in production.

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