Dubai Institute of Design and Innovation (DIDI)

Dubai Institute of Design and Innovation (DIDI) has been established to address the growing need for talented designers and innovators in the UAE and beyond – today’s students who will be tomorrow’s innovators. Global in outlook, bold in our approach, the University instills students with the confidence to take risks, push boundaries and challenge ways of thinking and making.

All of this converges through our Bachelor of Design. The first integrated BDes of it’s kind in the region, students map their own educational journey by exploring two concentrations from a possible four: Product Design, Multimedia Design, Fashion Design and Strategic Design Management.

Our Vision
DIDI will be the design university of choice in the UAE that contributes to the advancement of humanity by making everyday living better.

Our Mission
DIDI will provide a world-class design education in an international learning environment to advance knowledge, research and innovation opportunities for the next generation of designers.

Excellence In Collaboration
The Dubai Institute of Design and Innovation has collaborated with two of the world’s leading universities for design innovation, teaching and research: Massachusetts Institute of Technology (MIT) and Parsons School of Design. Our ambitious University curriculum places students at the forefront of innovative design education, allowing students to map their own degree paths.

DIDI is a design university offering a single degree, the Bachelor of Design (BDes). In place of a single major, students have the opportunity to combine two design concentrations, from four, and create their own unique ‘cross-concentration’ study path.

All first-year University students share the common ‘Exploring Design’ coursework, providing a broad and in-depth foundation.  Year-long core studios, workshops and lectures provide a rigorous grounding in design thinking that encourages cross-disciplinary work at an advanced level.

In the second, third and final years of the Bachelor of Design program, DIDI offers four disciplines: Product Design, Multimedia Design, Fashion Design and Strategic Design Management.  Students curate their own degree path by pairing two of the four disciplines.  Our design degree program encourages students to explore their interest through innovative design pathways and across design disciplines, while gaining real-world experience through a design internship.