Diploma in Sales and Marketing

Sales are the process that consists of interpersonal interaction and often done by one-to-one meeting with the clients or networking. Marketing is the process in the business that involves with public relations, advertising, social media, etc. Both can have different functions but both aims one thing, for the business to be profitable. To become an expert in both, you need the specific sales and marketing skills acquired.

You could learn these skills through skills course and experience. This could be enhanced through training which this course offers. We are offering you a two-in-one set of skills course without sacrificing the quality of the lessons you will learn.

Course Curriculum

Introduction to Sales

• Sales Management- Part 1
• Sales Management- Part 2
• Sales Management- Part 3
• Sales Management- part 4
• Sales Management- Part 5
• Sales Management- Part 6
• Sales Management- Part 7

Sales Management

• Module One - Getting Started
• Module Two - Understanding the Talk
• Module Three - Getting Prepared to Make the Call
• Module Four - Creative Openings
• Module Five - Making Your Pitch
• Module Six - Handling Objections
• Module Seven - Sealing the Deal
• Module Eight - Following Up
• Module Nine - Setting Goals
• Module Ten - Managing Your Data
• Module Eleven - Using a Prospect Board
• Module Twelve - Wrapping Up

Introduction to Marketing

• Module One - Getting Started
• Module Two - What is Marketing
• Module Three - Common Marketing Types (I)
• Module Four - Common Marketing Types (II)
• Module Five - The Marketing Mix
• Module Six - Communicating the Right Way
• Module Seven - Customer Communications
• Module Eight - Marketing Goals
• Module Nine - The Marketing Funnel
• Module Ten - Marketing Mistakes (I)
• Module Eleven - Marketing Mistakes (II)
• Module Twelve - Wrapping Up
• Level 3 Diploma in Marketing- Activities

Sales and Marketing

• Defining Marketing
• Recognizing Trends
• Doing Market Research
• Strategies for Success
• Mission Statements
• Trade Shows
• Developing a Marketing Plan
• Increasing Business
• Saying No to New Business
• Advertising Myths
• Networking Tips

Sales Strategies

• Selling Skills
• The Sales Cycle
• Framing Success
• Setting Goals with SPIRIT!
• The Path to Efficiency
• Customer Service
• Selling More
• Selling Price

Assessment and Certification

Upon completion of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and the results will be given to you immediately. Before sitting your final exam you will have the opportunity to test your proficiency with a mock exam. After you have successfully passed the final exam, you will be able to order an Accredited Certificate of Achievement at an additional cost of £24 for a PDF copy and £39 for an original print copy sent to you by post.

Eligibility / Requirements

• This course is available to all learners, of all academic backgrounds.
• Learners should be aged 16 or over to undertake the qualification.
• Good understanding of English language, numeracy and ICT are required to attend this course.