Data Analytics in Business

Please note that enrollment is currently closed in this course. Enrollment will open in mid-February. Businesses, consumers, and societies leave behind massive amounts of data as a by-product of their activities. Leading-edge companies in every industry are using analytics to replace intuition and guesswork in their decision-making. As a result, managers are collecting and analyzing enormous data sets to discover new patterns and insights and running controlled experiments to test hypotheses. This course, part of the Analytics: Essential Tools and Methods Micro Masters program, prepares you to understand data and business analytics and become a leader in these areas in business organizations. It covers the methodologies, algorithms, issues, and challenges related to analyzing business data. It will illustrate the processes of analytics by allowing you to apply business analytics algorithms and methodologies to real-world business data sets from finance, marketing, and operations. The use of real-world examples and cases places business analytics techniques in context and teaches you how to avoid the common pitfalls, emphasizing the importance of applying proper business analytics techniques. In addition to cases, this course features hands-on experiences with data collection, analysis, and visualization using Python programs and analytics software such as SAS. This course includes a significant analytics project.