Retail Management

This course provides an overview of the retailing industry. Primary focus will be on the customer-facing activities of retailers, including assortment planning, the management of in-store operations, the back-door activities (forecasting and supply chain management) that support customer interaction. In addition, current issues facing retailers, such as customer relationship management, industry consolidation and supplier relations, will be explored. The course will also survey topics in finance, operations, information technology and real estate as they relate to retail.

What you will study

• An Introduction to Retailing
• Building and Sustaining Relationships in Retailing
• Strategic Planning in Retailing
• Retail Institutions by Ownerships
• Retail Institutions by Store-Based Strategy Mix
• Web, Non-Store Based, and other Forms of Traditional Retailing
• Identifying and Understanding Consumers
• Information Gathering and Processing in Retailing
• Supply Chain Management
• Operations Management– Financial Dimensions
• Developing Merchandise Plans
• Merchandise Management
• Pricing in Retailing

Who is it for

This is the right course for aspirants who would like to become retail professionals, anyone who is currently working in the retail industry, and those who own or manage a retail business.