Marketing and sales management

Planning, supervising and evaluation of sales force efforts within the guidelines set by strategic marketing planning are the principal responsibilities of sales and marketing managers. This program helps student develop Sales/Marketing knowledge and strategic skills. It provides an opportunity to learn the very latest in strategic decision making and performance analysis and evaluation techniques.

What you will study

• Understanding Personal Selling and Marketing Concepts
• Understanding Buyer Behavior
• Developing A Presentation Strategy
• Management of Sales Force
• CRM
• Negotiating Buyer Concerns
• Market Research
• Forecasting Demand
• Brand Management
• Managing Retailing and Wholesaling
• Advertising and Sales Promotion
• Marketing Mix
• Developing Marketing Strategies
• Managing & Delivering Marketing Programs

Who is it for

Marketing/Sales Executive, Marketing Manager, Sales Manager, Account Manager in a Marketing Agency, and Self Employment