Strategic Brand Management

This brand management course provides a thorough understanding of the essential role a clear strategy plays in the success and sustainability of a brand. Central to this course is the identification of a unifying purpose that will define the greater good that a brand provides through its values. You will gain techniques and insights on how to plan, create, and maintain a healthy, purpose driven brand. You will develop an appreciation of leading brands and gain the skills needed to form effective strategies. Programme Structure and Course focus on Brand positioning and values, Brand marketing initiatives and Brand performance.

Key benefits:

• Recognise brands and the role of brand management in creating and developing valuable assets.
• Analyse how to assess and create brand values and choose market positions.
• Explain how to plan and create marketing initiatives to support brands.
• Recognise how to monitor brand performance and assess what this means.
• Critically evaluate how to develop brands, introduce new products, and enter new markets.

Who is it for?

This strategic brand management short course is ideal for those who want to acquire the skills in brand management they need to boost their marketing career to the next level.

Entry Requirements

• Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience.
• English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only).