Certificate in Strategic Internal Communications

Organisations continue to be influenced by the cost-focused, value-centric business economy. Technology continuously influences business models, with overhead costs in the enterprise being subject to profound scrutiny. Internal communications professionals are under continuous pressure to deliver value that can be supported both on a quantitative and qualitative basis. In these times, the organisations at the forefront of good business practice Đ including best practice in internal communications processes Đ ensure their long-term sustainability through distinguishing themselves as "great companies" rather than just "good companies". Organisational performance is, to a great extent, influenced by the extent to which employees are engaged Đ a key business asset in driving improvement in value created. Organisations that are focused on sound internal communications systems, structures and processes continue to reap the benefits of progressively improving their competitive position to promote the sustainability of their operations.

The strategic environment Strategic analysis Đ a communications perspective Strategy implementation Formulating strategic action plans Determine what you want to communicate Establish your target audience Formulate the best means of reaching your audience Evaluate if your messages are reaching your audience Review proven methods to identify your internal customers Understand your role as an internal consultant within your organisation Overcoming common problems and critical success factors Questioning and listening for best results Attitude, communications and awareness surveys to identify your communications objectives Assessing the effectiveness of internal communications SWOT analysis of your department's communications ability using your internal customers' responses Utilise specific assessing skills and support systems required to carry out your strategy effectively Identify the importance of an Individual Performance Agreement (IPA) Develop and enter into Service Level Agreements (SLAs) with your internal customers to support strategy execution Methods to improve the perception of your department Developing a communications framework and an internal communications strategic plan