Fundamentals of Direct Marketing: Practices that Profit

The Fundamentals of Direct Marketing course will teach you what is direct marketing with its practical, to-the-point guide to the basics of direct / target marketing that you need to know in order to succeed in the industry, whether you are just getting started, or a seasoned business professional.  No vague theories here.  You will learn what tactics work, what can go wrong, and why based on real-world experience.  The course is divided into 12 on-demand presentation videos with accompanying documents and information. We will cover a variety of topics including:

• Understanding the Industry
• Direct Marketing Media (direct mail, print ads, TV, radio, online, mobile, and more)
• Designing Compelling Creative
• Direct Marketing Solutions for Profit
• Testing & Response Management
• Putting Data Into Action
• Working With or For a DM Agency
• Trends That are Impacting the Industry