Digital Marketing Training

Our Training comprises of:

Introduction: The Digital Marketing landscape

• Current trends, challenges and opportunities
• Digital Marketing Planning - a strategic approach

Search Engine Marketing (SEO and PPC)

Social Media Marketing

• The 'Big Four': Facebook, Twitter, LinkedIn, YouTube

Email Marketing

• An overview of the email marketing today; what is it best for?
• Segmenting your database: eCRM
• Increasing your open and click-through rates
• Mobile: the saviour of email marketing?

Web Analytics and Metrics

• On-site analytics : the main platforms (Google Analytics, Adobe Analytics, Web Trends & IBM Analytics)
• Conversion funnels and conversion rate optimisation (CRO)

Online Display Advertising

• The online/mobile display ecosystem: media agencies, publishers and ad networks

Digital and the Law

• Being legal, decent, honest & truthful!
• Data and cookie legislation
• Keeping it legal: when to seek professional help

Career Path

You will have a better understanding of essential digital marketing jargon, the key channels and the underlying principles, how to put together a digital marketing strategy and much more.